ABU DHABI, 3rd November, 2023 (WAM) -- The Family Development Foundation (FDF) secured three global recognitions for the categories including, Best Social Media Campaign, Best Service and Best New Service, at the Global Business Excellence Awards for 2023.

The ‘Fatherhood As We Aspire’ campaign by FDF secured recognition under the category of “Outstanding Social Media Campaign”, for its significant role in highlighting the significant contributions made by fathers towards society and family.

The campaign involved collaborating with a range of strategic and media partners of FDF to promote its content on diverse digital platforms, encompassing visual, audio, and print media. Similarly, FDF’s Integrated Services System for Seniors won award under the “Outstanding Product/Service” category, honouring the Foundation’s significant role in empowering senior citizens in Abu Dhabi by developing a comprehensive, preventive and empowering service system to foster an engaging life for elderly members of the community.

The Foundation’s 'Positive Fatherhood’ platform also won the award under the same category of “Outstanding New Product/Service”, for its pivotal role in empowering parents and caregivers of teenagers with the essential knowledge and skills required to nurture adolescents by understanding their peculiar behaviours and developmental needs.

Commenting on the occasion, Mariam Mohammed Al Rumaithi, FDF Director-General, expressed her pride in this achievement and acknowledged it as one of the most prestigious awards, featuring a wide participation of organisations from across the globe, including both the governmental and private sectors.

The award signifies FDF’s pivotal role in offering preventive and empowering services to various family members, especially senior citizens, fathers, and those responsible for raising teenagers. In addition, she shed light on the Foundation's remarkable efforts to develop programmes and initiatives that improve the quality of life for all members of society.

Al Rumaithi also highlighted that the achievement comes in line with the persistent efforts and dedication of the Foundation’s workforce that are committed to complying with directives of H.H. Sheikha Fatima bint Mubarak, the “Mother of the Nation,” Chairwoman of the General Women's Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF).